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| news & events
| for media
| about us
| la louisiane
| faculty assistance
| logos & licensing |
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| About Us: Mission |
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| The Office of Public Relations and News Services exists to develop and
oversee implementation of a comprehensive strategic marketing program for
the University of Louisiana at Lafayette and to publicize the university
through its role as the official liaison with local, state and national
news media. PRNS is also responsible for marketing and promotion of Ragin'
Cajuns® athletics. |
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| PRNS promotes UL Lafayette through: |
- print media;
- publications;
- printed materials;
- broadcast media;
- video production;
- special events;
- community awareness projects;
- a licensed merchandise program;
- a visual identity program; and
- athletic promotions.
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| The staff is responsible for: |
- identifying and preparing news stories and public service announcements;
- developing and maintaining positive media relations;
- supporting other departments in the promotion of offerings and accomplishments;
- planning and hosting news conferences; and
- managing visual identity and promotions.
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| The Office of Public Relations and News Services produces: |
- "La Louisiane", a biannual, full-color magazine with a circulation
of about 70,000;
- "Alumni Accents", the UL Lafayette Alumni Association's
newsletter;
- "Legisletter", a newsletter for legislators;
- "University Avenue" and "Profiles" video news
releases; and
- University-related videos.
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