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| Logos and Licensing: Licensing Policy |
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| The University of Louisiana at Lafayette administers a licensing
program to effectively manage the use of its name and visual identity. Through
this program, all uses of UL Lafayette's name, department names, nicknames,
logos and visual marks (including the Ragin' Cajun family of marks) must
be approved by UL Lafayette's Office of Public Relations and News Services.
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| UL Lafayette Licensing Program Administration |
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Goods bearing the name, logo or marks can only be produced by licensed
manufacturers and require advance review and approval by the university's
licensing staff in the Office of Public Relations and News Services. The
office is responsible for the interpretation and control of UL Lafayette's
name and identifying logos. No other office, individual, organization or
agency on or off campus is legally authorized to perform trademark licensing
program activities. |
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| Applicability |
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This policy applies to any use of The University of Louisiana
at Lafayette's name or any logo associated with the university, including,
but not limited to, the following:
- UL Lafayette's official logo – the fleur de lis and name
- Ragin' Cajuns
- Ragin' Cajuns athletic logo and family of marks, including fireball,
pepper, athletic fleur de lis, etc.
- UL Lafayette abbreviation
- The University of Louisiana at Lafayette
- Names of affiliated units and centers
- Names of university departments
- Event/Seasonal/Promotional logos
All references hereafter to the logo include all of the above.
For the purposes of this policy, the use of the name and logo is defined
as producing the logo on any item, including but not limited to: apparel
(t-shirts, caps, sweats, etc.), signs, banners, facilities, novelty items,
lapel pins, video tapes or any other item. |
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| Products Purchased by University Using Name and/or Logo |
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Items, including, but not limited to apparel and giveaway
items, produced/purchased by university departments or organizations must
be obtained from a licensed manufacturer. A list of over 100 licensed manufacturers,
including local manufacturers, can be obtained from the Office of Public
Relations & News Services, located in Martin Hall, Room 319.
When bidding items which bear the university's name or logo, only licensed
manufacturers will be awarded the bid. The lowest bid will not be accepted
if it isn't from a licensed manufacturer. Language must be included on the
bid to indicate that a university name or logo will be used and that the
manufacturer must be licensed to produce the product. Language indicating
that the bid will be awarded to a licensed manufacturer only must also be
included on the bid.
If an organization or department wishes to use a local or national manufacturer
that is not licensed, the Office of Public Relations & News Services
can assist the manufacturer in obtaining a license to enable them to produce
UL Lafayette items. Campus departments and organizations are not authorized
to obtain items from a non-licensed manufacturer without written consent
from the UL Lafayette Public Relations & News Services Director.
No organization may authorize any third party to produce merchandise bearing
the university's name or logo, or authorize or produce items that combine
the logo with any third party name or logo unless approved by the UL Lafayette
Public Relations & News Services Director. |
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| Approval |
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All uses of the university's name and logo must be approved
by the UL Lafayette Public Relations & News Services Director, who also
serves as the University Licensing Director, or the Assistant Licensing
Director. Requests must be submitted in writing and include the proposed
design for the item. The Office of Public Relations & News Services
is located in Martin Hall, Room 319. |
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| Modification of the Logo |
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UL Lafayette logos are protected by trademark licensing and
cannot be modified, changed or altered in any way. For example, wrapping
words around a circular university logo to create the appearance of a new
logo is prohibited. Colors used in the logo must be used as they appear.
Changing a logo from full color to one color is prohibited. Any proposed
variation of design must be submitted to the UL Lafayette Public Relations
& News Services office for approval. Variations of design include product
packaging, point of purchase displays and all forms of product promotional
materials. The UL Lafayette Office of Public Relations & News Services
reserves the right to require correction or alteration of any use of UL
Lafayette marks deemed inappropriate by the university. |
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| Internal Consumption |
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Products are royalty exempt if the product is purchased by
a campus department or official club/organization for internal use only
and is not resold or given away. Products used in fund raisers for internal
clubs/organizations are not royalty exempt even when purchased by members.
Required uniforms are considered internal consumption and are royalty exempt.
However, manufacturers that produce uniforms must be licensed. Unofficial
uniforms, (i.e. "Casual Friday" apparel), are royalty bearing,
even when worn by an entire department or group. |
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| Infringement |
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UL Lafayette actively protects its name and identifying marks
and enforces its trademark rights. Infringements of trademark rights include
non-licensed manufacturers producing and/or selling items bearing UL Lafayette's
name or identifying marks. The Compliance Division of the Collegiate Licensing
Company, which manages UL Lafayette's licensing program, assists with infringement
issues and has authority to pursue violations with legal action. All suspected
infringements should be reported to the Office of Public Relations &
News Services. |
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| Policy Compliance |
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It is the responsibility of all employees, departments and/or
student groups making purchases to comply with this policy. Departments
that are primarily responsible for policy execution include, but are not
limited to, Public Relations and News Services, Business Services and Purchasing.
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| For more information about trademark licensing, please
contact Public Relations and News Services at (337) 482-6397 or prns@louisiana.edu. |
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