an Order
Chart
& Pricing
Paper & Ink
& Layout
Process
& Bindery
Typeset vs. Typewritten
Reasons to have your job typeset:Typeset materials are read 27 percent faster according to studies.
A survey conducted among 300 professionals showed typeset materials to be more believable. The group consistently ranked typeset material to be more credible, persuasive and professional than non-typeset materials. There is a strong expectation on the part of most of today's population that, if it's typeset, it's probably important.
New jobs that do not require designing, or reprints that require corrections are routed directly to Composition. Here, the copy provided by you is composed and formatted. You are then contacted to review a proof by carefully proofreading and marking any changes directly on the copy. Once the job has been routed through Layout and/or Camera, charges for any additional corrections increase, reflecting the cost of time and materials as plates and mechanicals must be re-shot, re-stripped and re-plated.
You will save time and money if you submit your materials typewritten on 81/2 x 11" paper. You may also submit copy on a CD, Zip or 31/2" diskette accompanied by a complete print out of the copy saved on the diskette. Please number each page and clearly mark preference for paragraph indentations, extra spacing, etc. on your hard copy.
Mark for bold type, caps, underlines, italics, etc. Please do not write notes to the typesetter in pencil. They are hard to read and easily missed. Use the margins for instructions, your ideas, or other needed information. Use a RED pen for these notations as well as for marking your proof. Be clear and concise in what you are trying to convey to the typesetter. If room does not permit, simply put a reference number by the text and type the information on a separate sheet of paper.
The manner in which you submit your material is clearly reflected in the finished product.
Phototypesetting
Photocomposition
is the manipulation or transfer of graphic images and text, using
photographic
means, to a light-sensitive paper or film. Composition is achieved through
the use of Apple Macintosh computers and PostScript output devices; a 600
dpi plain paper laser printer and a 2540 dpi Linotronic imagesetter. The
plain paper printer utilizes a powder toner base onto regular bond or laser
printer paper while the imagesetter exposes light sensitive paper or film
which is processed via developer and fixative. With quality as our main
concern, the typestyles used, complexity of the job, and desired resolution
are elements that help determine which output device will be used.
Our capabilities also extend to a variety of desktop publishing services, brochures, flyers, posters and other publications which can be created using our publishing programs such as PageMaker, QuarkXPress, Illustrator and Photoshop. We are able to accept certain diskettes and transfer them into our programs for formatting. Contact Printing Services for more information at 482-6343.
Designing with Type
The
choice of type style will reflect the image or mood of your publication.
A typestyle is serif or sans serif. Type also varies in stress, which can
be seen best in the letter O - does it slant to the left, right, or sit
squarely on the line. An awkward choice of type can influence the quality
of a publication.
The composer can
only set what is seen. Marking your materials clearly and accurately will
ensure that your copy is correct and will save time and money.
Printing Services
offers a library of various type styles to suit your particular publication.
A visit to our facility will give you an opportunity to review the variety
of type styles to choose from. Most foreign language accents, math and
Greek symbols are also available.
Sizes:
36 24 18 14 10 8
Machine Capabilities
Size
Size is designated
in points (pt). The point measures .0138 or approximately 1/72 of an inch
with 72 points to an inch. These sizes are measured to include ascenders
and descenders.
Line Length
Linear measurements
for type are expressed in picas. There are 12 points to a pica and 6 picas
to an inch. These are the measurements used for length and depth in
composition.
Leading
Leading is the term
used for the vertical distance between 2 lines of text, measured from baseline
to baseline.
Set Solid - The term set solid means to set 10 point type with 10 points of leading, 12 on 12, etc. Sans serif type should never be set solid.
2 Points of Line Space - This is 12 point type with 14 points leading. This leading is most commonly used.
6 Points
of Line Space
- This is 12
point type with 18 points leading.
Excellence in typography is the result of
nothing more than an attitude. Its appeal
comes from the understanding used in its
planning; the designer must care.
Type Terminology
Justified
-
(flush right and left)
Excellence in typography is the result of nothing more
than an attitude. Its appeal comes from the understanding
used
in
its planning; the designer must care.
Centered - (Ragged right and left)
Ragged Right - (flush Left)
Excellence in typography is the result of nothing more than an attitude.
Its appeal comes from
the understanding used in its planning;
the designer must care.
Wraparound -
(several lines indented around a photo,
graphic or large letter)
Excellence in typography
is the result of nothing more than an attitude. Its appeal comes from the
understanding used in its planning; the designer must care.
Document last revised
Wednesday, July 31, 2002 6:04 PM
.
© Copyright 1999 by the University of Louisiana at Lafayette.
Printing Services, P.O. Box 43050, Lafayette LA 70504-3050
337/482-6341 · 439 Coliseum Road · printshop@louisiana.edu