The University of Louisiana at Lafayette’s brand or image is what distinguishes us from other institutions of higher learning.
Our brand is what makes us distinct.
A successful brand reinforces who we are and what we promise to ourselves and to our community. Our brand is our reputation. It’s what people think or feel and how they respond when they hear the words “the University of Louisiana at Lafayette.” Our brand lives in the minds of those who interact with the University and is shaped by what we do, how we communicate, the principles we stand for, the people we inspire and the impact we have. It helps us tell others why the University of Louisiana at Lafayette is an extraordinary place.
Our message is consistent.
The success of the University’s branding depends on our ability to effectively represent ourselves and to educate others about the University. The key in successful branding is a united message. Branding is not about control. It’s about consistency.